Emotional Appeals For Persuasion – The Dark Art of Using Fear
As the world grappled with the unfolding COVID-19 pandemic, a curious phenomenon emerged across grocery stores worldwide: shelves stripped bare …
Syllogisms: Use AI To Create Powerful Tools For Logical Reasoning In Persuasion
When it comes to persuasion, emotional appeals often take centre stage. After all, emotions have the power to captivate audiences …
Maximum Impact – The Art of Using Hyperbole in Digital Persuasion
Anyone doing business in the digital world knows that attention is exceptionally fleeting. Why else would copywriters spend hours thinking …