Digital Consultancy
Let us handle the digital messaging so you can focus on running your business! Everything we do is based on the art of rhetoric and a carefully planned persuasion strategy. From our signature email newsletter service, to outsourced content writing, our persuasion experts can help you craft digital messaging that turns regular customers (both online and offline) into passionate fans of your brand.
Learn Persuasion
The art of persuasion is crucial for business owners and digital marketers. Mastering persuasion theory, strategies, and techniques will help you craft compelling messages, engage audiences, inspire teams, and drive action. All our training courses are based on proven strategies and concepts, from Aristotle’s fundamentals on the art of rhetoric to modern-day business success stories.
Research Agency
Alongside our core service offerings, Talking Toucan is a research agency. We invest a significant amount of time and capital producing thought leadership pieces on persuasive messaging. All our consultancy services and educational content are enriched by this research. From the ancient persuasive wisdom of figures like Aristotle to strategies followed by the world’s most successful modern brands.
Discover Our Latest Research
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Boost Sales With The Proven Rhetoric Tactics Every Product Description Needs
Studies show that a well-written product description can boost sales by up to 78%, what’s more, 87% of online shoppers consider product descriptions when making a buying decision, with 30% of shoppers abandoning carts due to poorly written descriptions. Considering these statistics, it’s incredible that so many online sellers still see product descriptions as a…
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Hooked: Strategies For Quickly Grabbing Attention With Your Content
Have you ever stopped scrolling because the first line of something grabbed your attention? Studies show that the average reader spends only 15 seconds on a webpage unless something instantly captivates them. In the context of blog writing or email marketing, a hook is an opening sentence or idea designed to grab attention. But it…
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Emotional Appeals For Persuasion – The Dark Art of Using Fear
As the world grappled with the unfolding COVID-19 pandemic, a curious phenomenon emerged across grocery stores worldwide: shelves stripped bare of toilet paper, hand sanitiser, and canned goods. Despite repeated assurances from experts and officials that the supply chain was robust, fear spurred people to stockpile essentials. This surge wasn’t driven by actual shortages but…