Emotional Appeals For Persuasion – The Dark Art of Using Fear
As the world grappled with the unfolding COVID-19 pandemic, a curious phenomenon emerged across grocery stores worldwide: shelves stripped bare …
Syllogisms: Use AI To Create Powerful Tools For Logical Reasoning In Persuasion
When it comes to persuasion, emotional appeals often take centre stage. After all, emotions have the power to captivate audiences …
Emotional Appeals For Persuasion – Foster A Sense Of Belonging
We are inherently social creatures with a deep-seated desire to belong to groups, whether they are formed by shared interests, …
The Art of Alliteration: Crafting Captivating Content for Digital Success
Have you ever wondered why certain brand names or slogans seem to linger in your memory? This isn’t mere coincidence. …
The Psychology Behind Persuasion in Content Marketing: Understanding the Basics
The ultimate goal of content marketing is to entice a response from your audience members. While the best content marketers …
Mastering the Art of Storytelling for Persuasion
Storytelling has been used as a persuasive technique for thousands of years. From ancient fables spun around tribal campfires to …
Using Cognitive Bias in Persuasion – The Secret Code to Human Behaviour
Everyone knows the average person is subjected to a ridiculous amount of information daily. As a result, our brain needs …