Dollar Shave Club – Persuasive Messaging Case Study
Few companies have captured the public’s imagination and achieved rapid success as effectively as Dollar Shave Club (DSC). Founded in …
Maximum Impact – The Art of Using Hyperbole in Digital Persuasion
Anyone doing business in the digital world knows that attention is exceptionally fleeting. Why else would copywriters spend hours thinking …
The Psychology Behind Persuasion in Content Marketing: Understanding the Basics
The ultimate goal of content marketing is to entice a response from your audience members. While the best content marketers …
Mastering the Art of Storytelling for Persuasion
Storytelling has been used as a persuasive technique for thousands of years. From ancient fables spun around tribal campfires to …
Using Cognitive Bias in Persuasion – The Secret Code to Human Behaviour
Everyone knows the average person is subjected to a ridiculous amount of information daily. As a result, our brain needs …