Emotional Appeals For Persuasion – Foster A Sense Of Belonging
We are inherently social creatures with a deep-seated desire to belong to groups, whether they are formed by shared interests, …
Mastering the Art of Storytelling for Persuasion
Storytelling has been used as a persuasive technique for thousands of years. From ancient fables spun around tribal campfires to …
Using Cognitive Bias in Persuasion – The Secret Code to Human Behaviour
Everyone knows the average person is subjected to a ridiculous amount of information daily. As a result, our brain needs …