What do we mean by ‘our content packages include content strategy’?
In reality, we are referring to content strategy and content planning.
Content Strategy
We’ll ask you to provide some information about your business and goals. This helps us write better content for you. It also helps us ensure that everything we write contributes to the achievement of your goals.
We’ll take the information you provide and use it to create a content strategy proposal for your approval. This will cover what you want to achieve with content marketing and how we can achieve it.
A great piece of content aims to achieve up to six things
It should aim to educate, entertain, inspire, generate conversation, develop friendship, and promote.
Which of these six we focus on depends on the goals of your business. There is a skill in combining the roles effectively. For example, content marketing wouldn’t work if we promoted our products while giving nothing in return. This is why you need to provide value to your audience through the other five.
These types of consideration are some of the many ways in which we can design a content strategy suited to your business.
A Beautiful Partnership
The most important part of our approach is how we take the time to understand your business before we start writing. Some other companies may write articles cheaper, but they usually write generic content based on limited instructions with no strategy behind them.
We work with you in a partnership. We’re a small agency, this allows our founder to be personally involved with every client to guarantee excellence.
The partnership we build will help us to produce high-quality content that addresses the interests, concerns, and desires of your audience. Your content is written with the end goal in mind. We focus on how you want your business to be perceived and write to achieve that image.
Content Plan
You’ll usually select the subjects your content covers. If you’re struggling to think of topics, we can provide you with trusted techniques for finding inspiration. If you’re really stuck, we can also jump on a call with you to brainstorm ideas. Whatever it takes, we’ll think of some great articles to write!
We’ve listed some additional activities that may form part of your content plan. This isn’t a full list, it’s just some examples to give you an idea.
- Helping you select the best content topics according to your goals
- Helping you select the best writing tone and style according to your goals
- Advice on promoting content to your chosen distribution channels
- Advice on releasing the articles in a series to build suspense, form a story narrative and keep your readers engaged
- Selection of quotes and facts for use as promotional material
- Curation of images for each article
- Ideas to repurpose content into different media formats
- Content performance review to achieve continuous improvement (included when you reorder additional content)
You may already have your own ideas and that’s great! After all, you know your subject best, but it’s always useful to have a second opinion. Especially as we’re dedicated to great content!
Please remember that content marketing is a longterm game. We can make progress towards your goals with each series of articles but consistency is the secret to success.