The art of persuasion is a vital skill that business owners and digital marketers need to master. The ability to persuade empowers you to influence and shape your audiences’ thoughts, beliefs, and actions.
Whether you want to attract new customers, build an audience, close business deals, or motivate your teams. Learning persuasive techniques helps you craft compelling messages that engage audiences and drive action.
But most people don’t understand how persuasion works. They see the need to influence others but without proper training they go about it in a random way or acting out of habit. While this may occasionally get some modest results, the only way to achieve consistent success is by following purposeful strategy and proven techniques.
All our persuasion training courses are built on what has been proven to work. Starting with Aristotle’s timeless teachings on the art or rhetoric, to the modern-day tactics used by the worlds most successful companies and politicians.
Digital Rhetoric
First outlined by the Ancient Greek philosopher Aristotle, rhetoric is the world’s original framework for shaping thoughts, changing beliefs, and driving action.
Talking Toucan’s ‘Digital Rhetoric’ gives this practice a 21st century makeover. This is not your typical business, sales, or copywriting training promising to make you an overnight millionaire. It’s about the principles underpinning the psychology of persuasion. With our help, you can create a truly powerful communication strategy.
Learn to harness the power of emotion, logic, storytelling, metaphors, framing, and more! We’ve also outlined a repeatable method for writing immensely powerful emails and you’ll get access to Persuasive Pro. Our custom built GPT bot you can use to review any type of message. Persuasive Pro is an expert in the art of rhetoric and will make recommendations based on the proven principles of persuasion.
We also reveal the exact strategies we use to help clients:
✔️ Set effective persuasion goals – stop wasting efforts on initiatives that don’t pay off.
✔️ Create irresistible arguments, stories, and copy – banish writer’s block forever!
✔️ Craft messages that charm, create fans, and sell – get the results that matter!
Plus access to our agency’s persuasion strategy document and our special ‘writing with rhetorical flair’ style guide!
Price: $37 USD