Emotional Appeals For Persuasion – The Dark Art of Using Fear
As the world grappled with the unfolding COVID-19 pandemic, a curious phenomenon emerged across grocery stores worldwide: shelves stripped bare …
Syllogisms: Use AI To Create Powerful Tools For Logical Reasoning In Persuasion
When it comes to persuasion, emotional appeals often take centre stage. After all, emotions have the power to captivate audiences …
Emotional Appeals For Persuasion – Personal Values
While it’s hardly a secret that people buy based on their feelings, the power of emotional appeals as a means …
The Art of Alliteration: Crafting Captivating Content for Digital Success
Have you ever wondered why certain brand names or slogans seem to linger in your memory? This isn’t mere coincidence. …