Hooked: Strategies For Quickly Grabbing Attention With Your Content
Have you ever stopped scrolling because the first line of something grabbed your attention? Studies show that the average reader …
Emotional Appeals For Persuasion – The Dark Art of Using Fear
As the world grappled with the unfolding COVID-19 pandemic, a curious phenomenon emerged across grocery stores worldwide: shelves stripped bare …
Syllogisms: Use AI To Create Powerful Tools For Logical Reasoning In Persuasion
When it comes to persuasion, emotional appeals often take centre stage. After all, emotions have the power to captivate audiences …
Emotional Appeals For Persuasion – Foster A Sense Of Belonging
We are inherently social creatures with a deep-seated desire to belong to groups, whether they are formed by shared interests, …
How To Increase Your Email Marketing Open Rates By 10% Or More!
To put it bluntly, your email open rates can be the difference between thriving and merely surviving. Every unopened email …
Emotional Appeals For Persuasion – Personal Values
While it’s hardly a secret that people buy based on their feelings, the power of emotional appeals as a means …
Persuasion Case Study: Slack – The Email Killer
Slack Technologies, Inc., commonly known simply as Slack, was founded in 2009. As a company, Slack has a fascinating background. …
The Art of Alliteration: Crafting Captivating Content for Digital Success
Have you ever wondered why certain brand names or slogans seem to linger in your memory? This isn’t mere coincidence. …