Roles of a Content Creator – Talking Toucan https://talkingtoucan.com Digital Consultancy Mon, 06 Apr 2020 23:04:10 +0000 en-US hourly 1 https://wordpress.org/?v=6.9.4 https://i0.wp.com/talkingtoucan.com/wp-content/uploads/2019/01/cropped-Digital-Consultancy-toucan-alone.png?fit=32%2C32&ssl=1 Roles of a Content Creator – Talking Toucan https://talkingtoucan.com 32 32 156307609 The Content Marketing Strategy Of Answering Questions https://talkingtoucan.com/the-content-marketing-strategy-of-answering-questions-2/?utm_source=rss&utm_medium=rss&utm_campaign=the-content-marketing-strategy-of-answering-questions-2 https://talkingtoucan.com/the-content-marketing-strategy-of-answering-questions-2/#comments Mon, 16 Mar 2020 18:38:55 +0000 https://talkingtoucan.com/?p=7557 Read more

]]> Anyone who has read a book on content marketing has probably come across the case study of River Pools & Spas. If not, a quick google search will return several results on the success they achieved with content marketing. It’s the story of how a fibreglass pools company was struggling in the 2009 worldwide recessions. Staring in the face of bankruptcy, they turned to content marketing and turned…

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]]> https://talkingtoucan.com/the-content-marketing-strategy-of-answering-questions-2/feed/ 1 7557 The Trusted Advisor – Part 7: The role of a promoter Content Marketing https://talkingtoucan.com/the-trusted-advisor-part-7-the-role-of-a-promoter-content-marketing/?utm_source=rss&utm_medium=rss&utm_campaign=the-trusted-advisor-part-7-the-role-of-a-promoter-content-marketing https://talkingtoucan.com/the-trusted-advisor-part-7-the-role-of-a-promoter-content-marketing/#respond Wed, 09 Oct 2019 12:14:34 +0000 https://talkingtoucan.com/?p=2498 Read more

]]> Welcome to the final article in our series covering the six roles of a content creator. I intentionally saved the role of a promoter for last because your ability to successfully promote to your audience is dependent on how well you fulfil the other five roles. This is especially true when promoting your own goods, services, and content. Let’s start by defining what we mean by a…

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]]> https://talkingtoucan.com/the-trusted-advisor-part-7-the-role-of-a-promoter-content-marketing/feed/ 0 2498 The Only Boat That Can Never Sink – Part 6: The role of friendship in Content Marketing https://talkingtoucan.com/the-only-boat-that-can-never-sink-part-6-the-role-of-friendship-in-content-marketing/?utm_source=rss&utm_medium=rss&utm_campaign=the-only-boat-that-can-never-sink-part-6-the-role-of-friendship-in-content-marketing https://talkingtoucan.com/the-only-boat-that-can-never-sink-part-6-the-role-of-friendship-in-content-marketing/#respond Mon, 07 Oct 2019 12:19:47 +0000 https://talkingtoucan.com/?p=2346 Read more

]]> There is one type of boat that can never sink and that is a ‘friendship’. It would be nice if that were true. Unfortunately, attaining the status of ‘friend’ to your audience is difficult to achieve yet extremely easy to lose. This article will look at what it means to be a friend of your audience, how to achieve this coveted status and why it matters. Obviously being a friend to your…

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]]> https://talkingtoucan.com/the-only-boat-that-can-never-sink-part-6-the-role-of-friendship-in-content-marketing/feed/ 0 2346 Food For The Soul – Part 5: The importance of being a source of conversation in Content Marketing https://talkingtoucan.com/food-for-the-soul-part-5-the-importance-of-being-a-source-of-conversation-in-content-marketing/?utm_source=rss&utm_medium=rss&utm_campaign=food-for-the-soul-part-5-the-importance-of-being-a-source-of-conversation-in-content-marketing https://talkingtoucan.com/food-for-the-soul-part-5-the-importance-of-being-a-source-of-conversation-in-content-marketing/#respond Sun, 29 Sep 2019 19:20:21 +0000 https://talkingtoucan.com/?p=1906 Read more

]]> Have you ever sat down in a restaurant and noticed the people staring at their phones rather than talking to their dinner partners? Yes, it seems that the art of conversation is lost on many. Unfortunately, it appears that it may be lost on many content marketers as well. Being a source of conversation is perhaps the most overlooked and undervalued role of the six covered in this series of…

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]]> https://talkingtoucan.com/food-for-the-soul-part-5-the-importance-of-being-a-source-of-conversation-in-content-marketing/feed/ 0 1906 6 Roles of a Content Creator Infographic https://talkingtoucan.com/6-roles-of-a-content-creator-infographic/?utm_source=rss&utm_medium=rss&utm_campaign=6-roles-of-a-content-creator-infographic https://talkingtoucan.com/6-roles-of-a-content-creator-infographic/#respond Sat, 28 Sep 2019 15:56:52 +0000 https://talkingtoucan.com/?p=2062 Our latest infographic highlights the 6 roles of a content creator.

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]]> https://talkingtoucan.com/6-roles-of-a-content-creator-infographic/feed/ 0 2062 Inspiring The World – Part 4: Inspiring your audience through Content Marketing https://talkingtoucan.com/inspiring-the-world-the-role-of-a-source-of-inspiration-in-content-marketing/?utm_source=rss&utm_medium=rss&utm_campaign=inspiring-the-world-the-role-of-a-source-of-inspiration-in-content-marketing https://talkingtoucan.com/inspiring-the-world-the-role-of-a-source-of-inspiration-in-content-marketing/#respond Wed, 25 Sep 2019 11:16:48 +0000 https://talkingtoucan.com/?p=1853 Read more

]]> Inspiration is a powerful force. Every great achievement known to mankind is a result of someone being inspired to act. People who achieve great things often talk about their sources of inspiration with love and gratitude. They are indebted to them even if the source of inspiration did little more than act as an initial trigger. There are several benefits to inspiring your…

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]]> https://talkingtoucan.com/inspiring-the-world-the-role-of-a-source-of-inspiration-in-content-marketing/feed/ 0 1853 Lights, Cameras, Action – Part 3: The role of the entertainer in Content Marketing https://talkingtoucan.com/lights-cameras-action-part3-the-role-of-the-entertainer-in-content-marketing/?utm_source=rss&utm_medium=rss&utm_campaign=lights-cameras-action-part3-the-role-of-the-entertainer-in-content-marketing https://talkingtoucan.com/lights-cameras-action-part3-the-role-of-the-entertainer-in-content-marketing/#respond Tue, 24 Sep 2019 15:49:13 +0000 https://talkingtoucan.com/?p=1764 Read more

]]> You may not have achieved your dream of making it big in Hollywood but there is a bright future for you in the content marketing entertainment business! In our last article, I said that the educator is perhaps the most important role we play as content marketers. In reality, it depends. Many people on the internet just want to be entertained. The ideal scenario is to entertain your…

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]]> https://talkingtoucan.com/lights-cameras-action-part3-the-role-of-the-entertainer-in-content-marketing/feed/ 0 1764 The cool teacher – Part 2: The role of the educator in content marketing https://talkingtoucan.com/the-cool-teacher-part-2-the-role-of-the-educator-in-content-marketing/?utm_source=rss&utm_medium=rss&utm_campaign=the-cool-teacher-part-2-the-role-of-the-educator-in-content-marketing https://talkingtoucan.com/the-cool-teacher-part-2-the-role-of-the-educator-in-content-marketing/#respond Mon, 23 Sep 2019 15:38:03 +0000 https://talkingtoucan.com/?p=1647 Read more

]]> Let’s take a trip down memory lane and back to school. Everyone remembers that one ‘cool teacher’. Why do we remember them? Firstly, they were more memorable than the other teachers. Of course, you also probably remember a particularly mean teacher. So why do we remember them in a good way? Not only were they memorable, but they also made their classes enjoyable. They were laid back…

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