General Content Marketing – Talking Toucan https://talkingtoucan.com Digital Consultancy Fri, 16 Aug 2024 15:37:53 +0000 en-US hourly 1 https://wordpress.org/?v=7.1.3 https://i0.wp.com/talkingtoucan.com/wp-content/uploads/2019/01/cropped-Digital-Consultancy-toucan-alone.png?fit=32%2C32&ssl=1 General Content Marketing – Talking Toucan https://talkingtoucan.com 32 32 156307609 Hooked: Strategies For Quickly Grabbing Attention With Your Content https://talkingtoucan.com/hooked-strategies-for-quickly-grabbing-attention-with-your-content/?utm_source=rss&utm_medium=rss&utm_campaign=hooked-strategies-for-quickly-grabbing-attention-with-your-content https://talkingtoucan.com/hooked-strategies-for-quickly-grabbing-attention-with-your-content/#respond Mon, 12 Aug 2024 19:51:49 +0000 https://talkingtoucan.com/?p=8154 Read more

]]> Have you ever stopped scrolling because the first line of something grabbed your attention? Studies show that the average reader spends only 15 seconds on a webpage unless something instantly captivates them. In the context of blog writing or email marketing, a hook is an opening sentence or idea designed to grab attention. But it can also be used to set the tone for your content…

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]]> https://talkingtoucan.com/hooked-strategies-for-quickly-grabbing-attention-with-your-content/feed/ 0 8154 The Psychology Behind Persuasion in Content Marketing: Understanding the Basics https://talkingtoucan.com/the-psychology-behind-persuasion-in-content-marketing-understanding-the-basics/?utm_source=rss&utm_medium=rss&utm_campaign=the-psychology-behind-persuasion-in-content-marketing-understanding-the-basics https://talkingtoucan.com/the-psychology-behind-persuasion-in-content-marketing-understanding-the-basics/#respond Fri, 08 Dec 2023 01:37:33 +0000 https://talkingtoucan.com/?p=7859 Read more

]]> The ultimate goal of content marketing is to entice a response from your audience members. While the best content marketers genuinely seek to help others, it is still a game of give and take. The content marketer provides information, entertainment, or some other form of value, and in return, they hope to drive action from their audience. This makes every word is a potential catalyst for…

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]]> https://talkingtoucan.com/the-psychology-behind-persuasion-in-content-marketing-understanding-the-basics/feed/ 0 7859 Mastering the Art of Storytelling for Persuasion https://talkingtoucan.com/mastering-the-art-of-storytelling-for-persuasion/?utm_source=rss&utm_medium=rss&utm_campaign=mastering-the-art-of-storytelling-for-persuasion https://talkingtoucan.com/mastering-the-art-of-storytelling-for-persuasion/#respond Thu, 30 Nov 2023 17:33:18 +0000 https://talkingtoucan.com/?p=7834 Read more

]]> Storytelling has been used as a persuasive technique for thousands of years. From ancient fables spun around tribal campfires to the modern boardrooms where deals are brokered, storytelling has been an enduring force in the art of persuasion. Anyone seeking to develop their ability to influence others should embrace this practice as more than an age-old tradition – it is a strategic tool.

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]]> https://talkingtoucan.com/mastering-the-art-of-storytelling-for-persuasion/feed/ 0 7834 The Four Quadrants Of Successful Content Marketing https://talkingtoucan.com/the-four-quadrants-of-successful-content-marketing/?utm_source=rss&utm_medium=rss&utm_campaign=the-four-quadrants-of-successful-content-marketing https://talkingtoucan.com/the-four-quadrants-of-successful-content-marketing/#respond Fri, 03 Apr 2020 22:08:46 +0000 https://talkingtoucan.com/?p=7592 Read more

]]> Achieving success with content marketing is not as simple as writing articles, designing infographics, and recording videos and then doing little else but hope for the best. Creating fantastic content is undoubtedly important, but one must also consider content strategy, content planning, audience building, content distribution, content performance monitoring and continuous improvement.

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]]> https://talkingtoucan.com/the-four-quadrants-of-successful-content-marketing/feed/ 0 7592 The Content Blueprint: NEVER Run Out Of Content Topics That Get Results! https://talkingtoucan.com/the-content-blueprint-never-run-out-of-content-topics-that-get-results/?utm_source=rss&utm_medium=rss&utm_campaign=the-content-blueprint-never-run-out-of-content-topics-that-get-results https://talkingtoucan.com/the-content-blueprint-never-run-out-of-content-topics-that-get-results/#respond Wed, 25 Mar 2020 18:26:07 +0000 https://talkingtoucan.com/?p=7572 Read more

]]> Most small businesses are aware that to succeed online, they need to create and publish a steady stream of useful and exciting digital content. A significant challenge for many small business owners is deciding what content to publish! Paralysis by analysis frequently occurs as entrepreneurs opt to post nothing out of fear of wasting their time creating the wrong type of content. Usually…

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]]> https://talkingtoucan.com/the-content-blueprint-never-run-out-of-content-topics-that-get-results/feed/ 0 7572 Infographic – Best Types of Content For Small Business https://talkingtoucan.com/infographic-best-types-of-content-for-small-business/?utm_source=rss&utm_medium=rss&utm_campaign=infographic-best-types-of-content-for-small-business https://talkingtoucan.com/infographic-best-types-of-content-for-small-business/#respond Wed, 18 Mar 2020 19:09:28 +0000 https://talkingtoucan.com/?p=7567

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]]> https://talkingtoucan.com/infographic-best-types-of-content-for-small-business/feed/ 0 7567 The Content Marketing Strategy Of Answering Questions https://talkingtoucan.com/the-content-marketing-strategy-of-answering-questions-2/?utm_source=rss&utm_medium=rss&utm_campaign=the-content-marketing-strategy-of-answering-questions-2 https://talkingtoucan.com/the-content-marketing-strategy-of-answering-questions-2/#comments Mon, 16 Mar 2020 18:38:55 +0000 https://talkingtoucan.com/?p=7557 Read more

]]> Anyone who has read a book on content marketing has probably come across the case study of River Pools & Spas. If not, a quick google search will return several results on the success they achieved with content marketing. It’s the story of how a fibreglass pools company was struggling in the 2009 worldwide recessions. Staring in the face of bankruptcy, they turned to content marketing and turned…

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]]> https://talkingtoucan.com/the-content-marketing-strategy-of-answering-questions-2/feed/ 1 7557 Generate Success From The Online World – Easy Steps Any Business Owner Can Take https://talkingtoucan.com/generate-success-from-the-online-world-easy-steps-any-business-owner-can-take-3/?utm_source=rss&utm_medium=rss&utm_campaign=generate-success-from-the-online-world-easy-steps-any-business-owner-can-take-3 https://talkingtoucan.com/generate-success-from-the-online-world-easy-steps-any-business-owner-can-take-3/#respond Sun, 08 Mar 2020 23:33:29 +0000 https://talkingtoucan.com/?p=7496 Read more

]]> It doesn’t matter how ‘traditional’ you consider your business to be; your online presence is of paramount importance. Even for a ‘brick and mortar business’, online activities can be the difference between success and failure. I’m not talking about building a basic website. That’s a given. If all you do is make a website and nothing else, then you don’t really have an online presence…

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