Blogging – Talking Toucan

Mastering the Art of Storytelling for Persuasion

Talking Toucan — Thu, 30 Nov 2023 17:33:18 +0000

Storytelling has been used as a persuasive technique for thousands of years. From ancient fables spun around tribal campfires to the modern boardrooms where deals are brokered, storytelling has been an enduring force in the art of persuasion. Anyone seeking to develop their ability to influence others should embrace this practice as more than an age-old tradition – it is a strategic tool.

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The Content Marketing Strategy Of Answering Questions

Talking Toucan — Mon, 16 Mar 2020 18:38:55 +0000

Anyone who has read a book on content marketing has probably come across the case study of River Pools & Spas. If not, a quick google search will return several results on the success they achieved with content marketing. It’s the story of how a fibreglass pools company was struggling in the 2009 worldwide recessions. Staring in the face of bankruptcy, they turned to content marketing and turned…

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Five ways to boost your creativity when writing a blog

Talking Toucan — Fri, 14 Feb 2020 17:30:22 +0000

The nature of creativity is one of the greatest mysteries of the human mind. How do you get it? Once you have it, how do you keep it? And what on Earth do you do when it’s gone and won’t come back? Writing an original, engaging blog requires many different elements. Perhaps the most crucial is creativity. So let’s look at the five best ways to cultivate an inventive mind and what to do when…

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How To Write Engaging Blog Content

Talking Toucan — Fri, 07 Feb 2020 12:23:43 +0000

Nowadays, people are talking more and more about the importance of SEO, or ‘search engine optimisation’ when creating content. From keywords and Hx tags to URLs and meta descriptions, it would seem that the algorithm is king. But forget pleasing the robots for just a second! What’s the point of writing something if your readership, made up of actual people, don’t want to read it? As much as we…

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Basic Blog Post Introduction Tips

Talking Toucan — Wed, 29 Jan 2020 21:19:51 +0000

The dreaded writers block can strike at any time. What’s even worst is when it strikes as you’re just getting started! Just encase that happens to you, here are a few tips to getting your blog post on the road, This is often the most daunting part but it doesn’t have to be. Rather than aiming for perfection just keep it simple. There is nothing wrong with starting a blog post with…

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The Minimum Viable Blog Post Structure

Talking Toucan — Wed, 18 Dec 2019 12:33:07 +0000

Many important ingredients go into a high-quality blog post. The author should support each article with a sound content strategy and have a predefined target audience. They should be crystal clear as to what message they are trying to convey and have spent some time thinking about why this post is different from generic content available on the internet. Of course, there is something even more…

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6 Reasons Why Visual Content Is Important In Marketing

Talking Toucan — Sun, 08 Dec 2019 15:32:32 +0000

Have you ever considered including visual content such as images, videos, and infographics in your marketing? Are you unsure why it’s even important in the first place? Read on to understand why it is essential to your business. According to Walt Disney, “Of all our inventions for mass communication, pictures speak the most universally understood language.” Indeed, images are quickly understood…

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Free eBook Coming Soon!

Talking Toucan — Fri, 22 Nov 2019 15:59:37 +0000

You may have noticed a few less blog posts lately. That is because we are working hard to put the finishing touches on our free eBook! How Your Blog Can Skyrocket Your Business Growth (without waiting years to see the results)! Stay tuned for more!

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