Audiences – Talking Toucan https://talkingtoucan.com Digital Consultancy Tue, 07 Apr 2020 14:40:39 +0000 en-US hourly 1 https://wordpress.org/?v=6.9.4 https://i0.wp.com/talkingtoucan.com/wp-content/uploads/2019/01/cropped-Digital-Consultancy-toucan-alone.png?fit=32%2C32&ssl=1 Audiences – Talking Toucan https://talkingtoucan.com 32 32 156307609 How To Create An Audience Persona – Infographic https://talkingtoucan.com/how-to-create-an-audience-persona-infographic/?utm_source=rss&utm_medium=rss&utm_campaign=how-to-create-an-audience-persona-infographic https://talkingtoucan.com/how-to-create-an-audience-persona-infographic/#respond Tue, 07 Apr 2020 14:40:35 +0000 https://talkingtoucan.com/?p=7610

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]]> https://talkingtoucan.com/how-to-create-an-audience-persona-infographic/feed/ 0 7610 The Content Blueprint: NEVER Run Out Of Content Topics That Get Results! https://talkingtoucan.com/the-content-blueprint-never-run-out-of-content-topics-that-get-results/?utm_source=rss&utm_medium=rss&utm_campaign=the-content-blueprint-never-run-out-of-content-topics-that-get-results https://talkingtoucan.com/the-content-blueprint-never-run-out-of-content-topics-that-get-results/#respond Wed, 25 Mar 2020 18:26:07 +0000 https://talkingtoucan.com/?p=7572 Read more

]]> Most small businesses are aware that to succeed online, they need to create and publish a steady stream of useful and exciting digital content. A significant challenge for many small business owners is deciding what content to publish! Paralysis by analysis frequently occurs as entrepreneurs opt to post nothing out of fear of wasting their time creating the wrong type of content. Usually…

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]]> https://talkingtoucan.com/the-content-blueprint-never-run-out-of-content-topics-that-get-results/feed/ 0 7572 The Content Marketing Strategy Of Answering Questions https://talkingtoucan.com/the-content-marketing-strategy-of-answering-questions-2/?utm_source=rss&utm_medium=rss&utm_campaign=the-content-marketing-strategy-of-answering-questions-2 https://talkingtoucan.com/the-content-marketing-strategy-of-answering-questions-2/#comments Mon, 16 Mar 2020 18:38:55 +0000 https://talkingtoucan.com/?p=7557 Read more

]]> Anyone who has read a book on content marketing has probably come across the case study of River Pools & Spas. If not, a quick google search will return several results on the success they achieved with content marketing. It’s the story of how a fibreglass pools company was struggling in the 2009 worldwide recessions. Staring in the face of bankruptcy, they turned to content marketing and turned…

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]]> https://talkingtoucan.com/the-content-marketing-strategy-of-answering-questions-2/feed/ 1 7557 Defining your audience and personalising your digital marketing content https://talkingtoucan.com/defining-your-audience-and-personalising-your-digital-marketing-content-2/?utm_source=rss&utm_medium=rss&utm_campaign=defining-your-audience-and-personalising-your-digital-marketing-content-2 https://talkingtoucan.com/defining-your-audience-and-personalising-your-digital-marketing-content-2/#respond Fri, 28 Feb 2020 14:47:16 +0000 https://talkingtoucan.com/?p=7480 Read more

]]> When it comes to digital marketing, having catch-all content isn’t good enough. For your campaign to be effective, you’ll need to have a clear idea of the audience you’re targeting. Your audience members need to feel like your content is directly addressing them, and you can’t do this if you’re trying to talk to everyone at the same time! Before you pick up the pen or start tapping away…

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]]> https://talkingtoucan.com/defining-your-audience-and-personalising-your-digital-marketing-content-2/feed/ 0 7480 The Importance of Knowing Your Audience In Content Marketing https://talkingtoucan.com/the-importance-of-knowing-your-audience-in-content-marketing/?utm_source=rss&utm_medium=rss&utm_campaign=the-importance-of-knowing-your-audience-in-content-marketing https://talkingtoucan.com/the-importance-of-knowing-your-audience-in-content-marketing/#respond Mon, 16 Sep 2019 11:15:02 +0000 https://talkingtoucan.com/?p=1227 Read more

]]> If you don’t know your audience, you can’t produce engaging content. Your posts are likely to be boring. Your content should be like a conversation between you and your target audience. If they’re a mystery to you, your conversation is going to be pretty one-sided. Understand your audience is a major part of creating a content strategy. In fact, it is not possible to create a successful…

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